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Mailchimp
MarketingEmail marketing and automation for growing businesses
4.3/ 5 (47,000 reviews)
|Free / $13/month Essentials|Free plan availableAdvertisement
What is Mailchimp?
Mailchimp is the most recognized email marketing platform, used by over 13 million businesses. Its drag-and-drop email builder, audience segmentation, and marketing automation make it the default starting point for email marketing.
Our Verdict
Best for
Small businesses and nonprofits starting with email marketing
Not ideal for
E-commerce stores needing advanced flows (use Klaviyo) or large enterprises
Mailchimp Pros & Cons
✓ Pros
- Most beginner-friendly email marketing tool
- Free plan includes up to 500 contacts
- Excellent template library
- Broad ecosystem of integrations
✗ Cons
- Automation features weaker than Klaviyo or ActiveCampaign
- Pricing jumps significantly as list grows
- Contact-based pricing can be expensive for large lists
- Deliverability is sometimes below competitors
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Key Features of Mailchimp
Drag-and-drop email builder
Audience segmentation
Marketing automation (journeys)
A/B testing
Landing pages
Social ads
Reporting and analytics
500+ integrations
Mailchimp Pricing
Free / $13/month EssentialsFree plan available
Mailchimp uses a freemium pricing model. You can get started for free and upgrade when you need more features or capacity.
Check current pricing on Mailchimp →Frequently Asked Questions
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Last updated: January 15, 2026. Data is based on publicly available pricing and features. Always verify current pricing on the vendor's website.